THE JOURNEY SO FAR...
One of the many things we’ve shared as identical twin brothers, is the goal of serving and positively impacting the lives of at-risk children and families. In 2020, we launched Project Bookmark, which began as an offshoot of a project spearheaded by our older sister who donated school supply boxes and essential items throughout the community and region each year- our first step toward creating meaningful change. Over the years we embraced new challenges, and experienced the extraordinary impact young people can make when they come together with passion and purpose.
In 2025, we introduced a bold new vision: The Lift Up Initiative. Together, we rebranded and made it our central mission as a founder-led social impact initiative. Today, Project Bookmark continues as one of several programs under The Lift Up Initiative — each designed to uplift, empower, and bring lasting change to communities across the globe. Through relationships with organizations such as Save the Children, SOS Children's Villages, and World Central Kitchen, alongside local efforts like Thrive DC, we’re expanding our impact from neighborhood schools to families worldwide.
As you explore our website, you’ll find a few of our current initiatives. And, if you have an idea for a new one, we’d love to hear about it. We invite you to join us in building a movement of change-makers who share our belief in lifting others up.